Category: Trademark Basics

Strength of a Trademark

Evaluating the strength of a trademark is never simple because of the many factors that could affect the enforcement of any trademark. However, we are able to at least predict the general level of protection a mark could receive by determining where the mark falls on the spectrum of distinctiveness. The spectrum of distinctiveness is…

Introduction to Trademarks

A trademark is a symbol that represents the source of a product. Similarly, a service mark is a symbol that represents the source of a service. The “symbol” may be words, names, images, sounds, colors, or any other indicia that identifies the source of the product or service….