registration

Federal registration of trademarks involves the establishment of rights in a mark based on legitimate use of the mark. Although federal registration of trademarks is not required to use a trademark, owning a federal trademark registration has several advantages, including:

  • notice to the public of the registrant’s claim of ownership of the mark,
  • a legal presumption of ownership nationwide,
  • the exclusive right to use the mark on or in connection with the goods or services set forth in the registration,
  • the ability to bring an action concerning the mark in federal court,
  • the use of the U.S. registration as a basis to obtain registration in foreign countries, and
  • the ability to file the U.S. registration with the U.S. Customs Service to prevent importation of infringing foreign goods.