descriptive mark

A mark is considered merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose, or use of the specified goods or services. If a mark is merely descriptive of the goods or services to which it relates, the mark will be refused registration on the Principal Register (unless the mark has acquired secondary meaning) but may be entitled to registration on the Supplemental Register. Examples of descriptive marks include: MEDICAL GUIDE for website services featuring medical guides, DENIM for jeans, and SPICY SAUCE for salsa.

See also mere descriptiveness.