deceptively misdescriptive

A mark is considered deceptively misdescriptive if it falsely leads consumers to believe that the goods or services have a particular characteristic or quality, or if the mark is geographically deceptive. For example, if a trademark featured the recycling symbol in a way that would falsely lead consumers to perceive that the goods to which the mark is applied are recyclable or are made of recycled materials, that trademark would be deceptively misdescriptive.

Deceptively misdescriptive marks are barred from registration on both the Principal Register and the Supplemental Register.